![]() ![]() Hobbs appeals to fans: Athletic director Pat Hobbs penned an open letter Thursday to the Rutgers community imploring fans not to repeat the transgressions seen and heard at the 2014 Penn State-Rutgers game, in which some Scarlet Knights’ fans used vulgar language and signage directed at Penn State because of former assistant coach Jerry Sandusky, a convicted pedophile. ![]() We’re all looking to expand on it for next year.” “It’s Rutgers fans selling to Rutgers fans,” Brown said. The difference from other sites is that a percentage of each sale goes to Rutgers athletics. TixCity set up for secondary-market buying and selling of Rutgers tickets. They were a member of the Big Ten East Division of the Big Ten Conference. The team was led by third-year head coach James Franklin and played its home games in Beaver Stadium in University Park, Pennsylvania. One way in which the athletic department and its partner, IMG College Sports Marketing, are trying to get more tickets in the hands of Rutgers fans is by their cooperative with Edison-based TixCity, begun this year. crisis communication surrounding the Penn State sex abuse scandal. The 2016 Penn State Nittany Lions football team represented Pennsylvania State University in the 2016 NCAA Division I FBS football season. ![]() “We’re trying to balance our need for revenue with our desire to have 52,000 Rutgers fans in the stadium,” Brown said. (Rutgers has seven home games this season and also will have seven in 20.) Fans of big-name programs will happily travel and pay a premium price for tickets, which is what happened when Michigan fans rocked High Point Solutions Stadium.”īrown says the dynamic pricing for premium games gives people more incentive to either buy season tickets or three-game mini-plans. “It was embarrassing to see an empty stadium on national TV. “Even if Rutgers took a small hit financially in ticket sales, it would be worth it to fill the stadium,” Mathew said. When they saw the $140 price for an end-zone seat, they opted to attend the Illinois game the following week, where the same seats cost $48 apiece, Mathew said. Mathew, an annual ticket-buyer, had planned to attend the Michigan game with his two brothers, who are Rutgers alums. RELATED: Sizing up the remainder of Rutgers' football scheduleīoston-based neurologist Dr. … We’re utilizing dynamic ticket pricing to take the secondary-market brokers out of the mix a little bit.” Ticket prices for the Michigan and Penn State games have shown the most fluctuation in Rutgers’ dynamic pricing system, something the athletic department began for football prior to the 2014 season, its first one in the Big Ten.īrown, the athletic department’s chief marketing officer, explained that in dynamic pricing, the price of a ticket “can change every single hour based on supply and demand. ![]()
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